A few decades ago, postcards were a must-have on any trip, especially a tourist trip. What happened to postcards in Australia? We often call our postcards "Retro DMS"—let's see why.
Well, you don't have to be very perceptive to realize the drastic impact of the transition to digital messaging. The volume of postcards and personal letters sent in Australia has declined significantly over the past 20 years, and it's still continuing. The total volume of letters collected and delivered by Australia Post has decreased by 72% between 2006 and 2024. And less than 3% of letters sent come from individuals; the vast majority come from businesses and government institutions.
The average Australian household currently receives about two letters per week, and it's estimated that this number will decrease to one letter per week within the next five years.
What was once a common form of personal communication is now rare, but at Be Marsupial, we still cherish the tradition of choosing a postcard you like, writing a few lines in your own handwriting, affixing a stamp, and dropping it off at the nearest mailbox. We enjoy receiving a message from a loved one on paper, placing it on our desk or tucking it away in a memory box. We'll continue to design and produce your postcards so you can send your retro DMS from Australia to all over the world.
